Advertising is everywhere. There are ads online, on TV, radio, buses, billboards, magazines, newspapers, movies, public benches, stadiums and even on bathroom stalls! Consumers are inundated with messages at every turn. Small businesses must participate in this battle for a share of the consumer’s mind or risk not being heard. The challenge is how to join this conversation and effectively promote your product or service without being drowned out. Three tips on using advertising to increase sales and profits for small businesses are below.
1. Don’t assume you can’t afford traditional advertising. Because of the recession, some of the traditional media that have been historically out of reach for small business, are somewhat affordable. This includes radio and TV. Call your local stations and see what kind of deal you can negotiate.
2. Include your name, logo, web address, sell line and telephone number on all your marketing materials — business cards, letter head, email signature block, envelopes, shipping boxes…everywhere. This will increase awareness of your business.
3. Take advantage of free advertising. Place flyers and business cards your target is likely to see at businesses that allow free distribution. Also, list your business on free classified sites online.
Small Businesses who have applied these techniques have increased their sales and profits. You can experience the same, along with stronger branding of your business, greater awareness and increased customer counts. To learn more about increasing your small business sales and profits, visit the Association of Small Business Marketers website.
Author: Darryl Mobley
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